sarah hersom
journalist
Editor
Social Media Manager
Sarah Hersom
SKILLS
Editorial
My editorial experience spans writing and editing news, fashion, culture and entertainment features from Copenhagen to New York to Paris. As an editor, my work includes long form stories, quick turnarounds and interviews with designers, musicians and cultural figures. I also bring newsroom experience from the Danish Broadcasting Corporation and TV2 East, as well as hosting experience at TV2 Kosmopol, where I fronted an episode of an investigative program.
Social Media Management
I manage content across Instagram, TikTok and YouTube, from planning calendars to editing video and photos. I create content that engages and grows audiences, adapt stories for different formats and track performance to refine strategy. My work spans building new accounts from scratch to strengthening established platforms.
Public Relations
I have managed press outreach, influencer activations and events for fashion labels and media, as well as international campaigns at the Confederation of Danish Industry for companies including LEGO and Novo Nordisk. I focus on clear messaging, strong community engagement and securing the right press and partners.
I have planned campaigns and shoots end to end, from casting and locations to styling and production teams. At Office Magazine I worked on projects for Louis Vuitton Womens and artists including Cuco, Ekkstacy and Miles Greenberg, collaborating with creative teams to deliver productions.